No matter how hard I try to improve my SEO, my keywords are being cannibalized. SEO is a complex world: - the models are constantly evolving, - Artificial Intelligence is becoming increasingly prevalent, - the competition is fierce between organic and paid keywords, - ... Given the sheer volume of content, search engines need to be able to navigate it to improve results. Personally, I don't fully utilize AI for my searches yet; I'm still using my trusty old search engine. However, I won't criticize AI either, as it has been very helpful in developing some of the application's plugins. So what can I do then? That's precisely the point of my current question.